The benefits of advertising online for web traffic are many. A few are;
1/ Immediate publishing. Unlike traditional publishing that may take weeks before running your ad. Online publishing can and often does have your ad up on the same day.
2/ Your ad is not limited to a certain area. Unlike the local paper, the Internet is global. That means anyone hooked up to the Internet, anywhere in the world could see your ad.
3/ Allows for the customization of the ad campaign. Many times it brings the website content into the picture. So that your ad is being shown to your targeted audience, and not just the public in general.
4/ Payment is usually relative with the audience’s response. Basically that means you only pay if the audience responds in some way.
Some ways you may be billed;
1/ CPI- cost per impression. That basically means that you are charged every time the ad is shown. This is a favorite method of the banner industry.
2/ CPV- cost per visitor. This simply means that you only pay when some one actually visits your site.
3/ CPC- cost per click. It means that you only pay when someone clicks on your ad. This is the most popular method. Even adsense is pay per click.
4/ CPA- cost per action. This is when you only pay when a certain action is taken.
5/CPL-cost per lead. This is when someone else provides you with a lead, whether it is having a customer fill out a form, or subscribing to your newsletter.
6/ CPO- cost per order. This is the total cost of your advertising campaign divided by the number of orders. This is the one affiliate programs work on.
Types of ads you may encounter.
1/ Floating ad, this ad just floats in front of the page you want to view. As you scroll down, it will follow you.
2/ Expanding ads. Are an ad that starts out small and slowly grows. Quite possibly changing the page you are viewing.
3/ Banner ads. This is a static ad placed somewhere on the page. Usually on the top or bottom of the page.
4/ Pop up ad. A pop up ad actually opens a new window on top of the one you are viewing. Most browsers have an anti-pop up setting these days.
5/Pop under ad. A pop under ad is one that opens a new window under the one that you are viewing.
6/Viseo ad. A video ad is like a banner ad; only instead of being static it shows a small video clip.
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